ParaHandy
Active member
In an increasingly competitive marketplace and determined to retain market leadership, YM recently formed a focus group amongst scuttlebut contributors. In fact all contributors as this was found necessary to balance the absolute rubbish posted by most in amongst the few pearls of wisdom.
The views of the panel were analysed by Hollamby Associates who discerned two distinct threads which were given shorthand names of “nuts” and “zoo”.
The “nuts” group wanted beer, tits and footie to be the main subject matter of YM. The editorial group tasked with implementing the research findings came up with some ideas, which I can reveal as follows:
● yacht tests would eschew such as stability tests, does it float, in favour of how much beer can be carried and is the internal accommodation suitable for conducting at least 50% of the karma sutra positions
● current testers would be replaced with others younger, more physically appealing and somewhat less facial hair and more cranial hair
● sporting activities were assumed to be generic rather than specifically wishing to conduct an 11-a-side game of footie and so, with that in mind, yachts with rowing machines would be viewed especially favourably particularly those machines which required inflation beforehand as this provided useful practice when exercising the onboard rubber and latex toys. Yachts that did not include such in their inventories would obviously be excluded.
● ambulance chasing would become a regular feature with selected footage from the latest RNLI web-cam
● the yacht would, of course, never move which would suit mondeo man who, previously, would have been more inclined to choose perhaps a motor boat
The “zoo” group was a puzzle. The editorial team was inclined to believe that others had infiltrated the focus group because, intuitively, the findings seemed absurd: the desire for an emphasis on engineering with beautifully draughted line diagrams such as were common many years ago; illustrated articles of superbly engineered yachts designed in either traditional or modern style; diagrams explaining in detail how a particular function worked and so on. I can reveal a selection of the ideas:
● unusually for a post lunch meeting, the editorial team enthusiastically endorsed the zoo group’s views
● a team was tasked to propose the RYA employ YBA (young british artists) to ensure a source of (cheap) graphics and line diagrams
● etc etc
(IPC paid a fortune for a focus group to offer suggestions for a lads mag which would compete with Nuts, an emap publication, and came up with Zoo. Much has been distorted but the gist of the above is broadly in line with what is reported to have happened!)
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The views of the panel were analysed by Hollamby Associates who discerned two distinct threads which were given shorthand names of “nuts” and “zoo”.
The “nuts” group wanted beer, tits and footie to be the main subject matter of YM. The editorial group tasked with implementing the research findings came up with some ideas, which I can reveal as follows:
● yacht tests would eschew such as stability tests, does it float, in favour of how much beer can be carried and is the internal accommodation suitable for conducting at least 50% of the karma sutra positions
● current testers would be replaced with others younger, more physically appealing and somewhat less facial hair and more cranial hair
● sporting activities were assumed to be generic rather than specifically wishing to conduct an 11-a-side game of footie and so, with that in mind, yachts with rowing machines would be viewed especially favourably particularly those machines which required inflation beforehand as this provided useful practice when exercising the onboard rubber and latex toys. Yachts that did not include such in their inventories would obviously be excluded.
● ambulance chasing would become a regular feature with selected footage from the latest RNLI web-cam
● the yacht would, of course, never move which would suit mondeo man who, previously, would have been more inclined to choose perhaps a motor boat
The “zoo” group was a puzzle. The editorial team was inclined to believe that others had infiltrated the focus group because, intuitively, the findings seemed absurd: the desire for an emphasis on engineering with beautifully draughted line diagrams such as were common many years ago; illustrated articles of superbly engineered yachts designed in either traditional or modern style; diagrams explaining in detail how a particular function worked and so on. I can reveal a selection of the ideas:
● unusually for a post lunch meeting, the editorial team enthusiastically endorsed the zoo group’s views
● a team was tasked to propose the RYA employ YBA (young british artists) to ensure a source of (cheap) graphics and line diagrams
● etc etc
(IPC paid a fortune for a focus group to offer suggestions for a lads mag which would compete with Nuts, an emap publication, and came up with Zoo. Much has been distorted but the gist of the above is broadly in line with what is reported to have happened!)
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))
