snooks
Well-Known Member
Dear Yanita...Long reply to short rant
You seem to have held, for some time, the belief that Yachting Monthly is run for advertisers, with phrases like:
"Ideally: a sort of "WHICH" for the boatie world. A magazine editorially independent, a magazine on OUR side, not an industry mouthpiece"
"But I fear you are right: ads pay for the mag. And he who pays the piper calls the tune!"
We at Yachting Monthly Editoral are on the side of the reader...We also have a Subscription Department, a Classified Department, and yes, and Display Advertising Department...the key word here is "Department" while we all work under the Yachting Monthly name, all the departments are independent and in different parts of the building.
Yachting Monthly is not a charity, it's part of IPC, a magazine publisher in the busness to make money. The same way as the majority of publications out there today.
Who do you think pays for my flights/ferries/petrol/accomodation/cameras or RIB hire during boat tests? We might get A flight for the jounalist, and sometimes (me) the photographer, but a lot of the time we don't, the bill gets footed by the magazine.
Whether you like it or not, Yachting Monthly and other specialist titles have a small (sometimes 10 x less) circulation than Loaded, Marie Claire, Pick me up and Nuts, so the cover price alone will not pay for the the cost of the magazine. We get grief at the moment because the coverprice is too high, how many readers would we loose if the coverprice went up to £7 or £8?
Rather than letting the magazine go down the baby blake of publishing, it has adverts in it. Think how kind the advertisers are, they pay their money so you can read a magazine you want /forums/images/graemlins/wink.gif....only joking, but think about it.
Do you read every thread on this forum?...if something doesn't interest you, do you still read it or do you skip to the next? Some ppl want to see ads, whether it's for new gear, a new boat or even a second hand boat. If something doesn't interest you, skip past it, we won't be offended
We're not producing a magazine for one person, we're producing a magazine that will appeal to a broad range of people who'll all find it interesting, entertaining and enjoyable.
While some would enjoy reading extras from the ARC, atlantic cruising isn't within everyones grasp and some people will no doubt skip past it. Likewise, not everyone likes to read "readers letters" but it's a part of the magazine that readers can follow up on YM Plus if they would like to. How would you feel it the ARC Feature was 12 pages instead of 6? You might enjoy it, so now put yourself in the deck shoes of someone that has no desire to cross the atlantic, and would rather read a 5 page article on how to make it enjoyable for their family to sail with them. So if the Arc was 12 pages, that would be 12% of the mag which is of no interest to him. Rather than alienate readers, with YM plus both readers cab be happy, and get something out of the magazine /forums/images/graemlins/smile.gif
YM Plus is for the additional information, which we hope to expand in the future, it gives readers an extra (and hopefully better) dimension to Yachting Monthly that you normally wouldn't see. /forums/images/graemlins/cool.gif
I dunno, We try to give you more free and you're still not happy! /forums/images/graemlins/grin.gif
Disclaimer: These are my views not the views of Yachting Monthly or IPC Media
You seem to have held, for some time, the belief that Yachting Monthly is run for advertisers, with phrases like:
"Ideally: a sort of "WHICH" for the boatie world. A magazine editorially independent, a magazine on OUR side, not an industry mouthpiece"
"But I fear you are right: ads pay for the mag. And he who pays the piper calls the tune!"
We at Yachting Monthly Editoral are on the side of the reader...We also have a Subscription Department, a Classified Department, and yes, and Display Advertising Department...the key word here is "Department" while we all work under the Yachting Monthly name, all the departments are independent and in different parts of the building.
Yachting Monthly is not a charity, it's part of IPC, a magazine publisher in the busness to make money. The same way as the majority of publications out there today.
Who do you think pays for my flights/ferries/petrol/accomodation/cameras or RIB hire during boat tests? We might get A flight for the jounalist, and sometimes (me) the photographer, but a lot of the time we don't, the bill gets footed by the magazine.
Whether you like it or not, Yachting Monthly and other specialist titles have a small (sometimes 10 x less) circulation than Loaded, Marie Claire, Pick me up and Nuts, so the cover price alone will not pay for the the cost of the magazine. We get grief at the moment because the coverprice is too high, how many readers would we loose if the coverprice went up to £7 or £8?
Rather than letting the magazine go down the baby blake of publishing, it has adverts in it. Think how kind the advertisers are, they pay their money so you can read a magazine you want /forums/images/graemlins/wink.gif....only joking, but think about it.
Do you read every thread on this forum?...if something doesn't interest you, do you still read it or do you skip to the next? Some ppl want to see ads, whether it's for new gear, a new boat or even a second hand boat. If something doesn't interest you, skip past it, we won't be offended
We're not producing a magazine for one person, we're producing a magazine that will appeal to a broad range of people who'll all find it interesting, entertaining and enjoyable.
While some would enjoy reading extras from the ARC, atlantic cruising isn't within everyones grasp and some people will no doubt skip past it. Likewise, not everyone likes to read "readers letters" but it's a part of the magazine that readers can follow up on YM Plus if they would like to. How would you feel it the ARC Feature was 12 pages instead of 6? You might enjoy it, so now put yourself in the deck shoes of someone that has no desire to cross the atlantic, and would rather read a 5 page article on how to make it enjoyable for their family to sail with them. So if the Arc was 12 pages, that would be 12% of the mag which is of no interest to him. Rather than alienate readers, with YM plus both readers cab be happy, and get something out of the magazine /forums/images/graemlins/smile.gif
YM Plus is for the additional information, which we hope to expand in the future, it gives readers an extra (and hopefully better) dimension to Yachting Monthly that you normally wouldn't see. /forums/images/graemlins/cool.gif
I dunno, We try to give you more free and you're still not happy! /forums/images/graemlins/grin.gif
Disclaimer: These are my views not the views of Yachting Monthly or IPC Media