kimhollamby
Active member
[No message]
Quick straw poll
- Thread starter kimhollamby
- Start date
petem
Well-known member
Re: You know the real ranking, don\'t you?
Mmmm, Sunseeker have the strongest image, but is it the best image? Bit like saying Burberry have a strong image (for Chav's).
Mmmm, Sunseeker have the strongest image, but is it the best image? Bit like saying Burberry have a strong image (for Chav's).
jfm
Well-known member
I interpreted "strongest" as best/superior/most desirable, rahter than most well known or seen most in adverts etc. Hope I got this right....?
If that's how others interpreted it I'm amazed people think sunseeker is superior to Ferretti. Ferretti is clearly a higher quality product, by a wide margin I'd say. But their brand isn't known as well in UK as in rest of world, so I suspect the result in this vote reflects the UK-ness of this forum.
Or have I got it wrong and people do know the Ferretti range well but are voting against it? /forums/images/graemlins/confused.gif
If that's how others interpreted it I'm amazed people think sunseeker is superior to Ferretti. Ferretti is clearly a higher quality product, by a wide margin I'd say. But their brand isn't known as well in UK as in rest of world, so I suspect the result in this vote reflects the UK-ness of this forum.
Or have I got it wrong and people do know the Ferretti range well but are voting against it? /forums/images/graemlins/confused.gif
Magnum
RIP
I interpreted strongest as, well, most prominent or well established which puts Sunseeker right at the top. I don't think they make the best product and you are right to rate Ferretti more highly from a quality perspective. But Sunseeker's marketing machine is the envy of all their (mainstream) competitors.
kindredspirit
Well-known member
I voted Ferretti as, I would imagine among boaty people, they would have the strongest "image". Ask yourself. If you had unlimited funds to buy a boat, which marque mentioned above would you buy?
Among the general public, however, Sunseeker would have the strongest "image" as they are the most well known due to their advertising spend.
Among the general public, however, Sunseeker would have the strongest "image" as they are the most well known due to their advertising spend.
kimhollamby
Active member
Not pretending this is a serious market study...
...having said that I have seen how some of the 'serious' market studies are put together, what sources they are using and so on and it is not always the case that they are particularly reliable either.
I just wanted to provoke a knee-jerk reaction to the question really, just to back up some other work going on here at present.
Aware that this will be more emotive than rational and also UK-biased in relation to the typical marketplaces of these manufacturers. Plus of course we're allowing people to see the results live, which might skew the results (although looking at what is getting cast in terms of votes as opposed to our understanding of what ratio of owners we have in certain sectors here brand loyalty is perhaps not playing a huge part in this).
...having said that I have seen how some of the 'serious' market studies are put together, what sources they are using and so on and it is not always the case that they are particularly reliable either.
I just wanted to provoke a knee-jerk reaction to the question really, just to back up some other work going on here at present.
Aware that this will be more emotive than rational and also UK-biased in relation to the typical marketplaces of these manufacturers. Plus of course we're allowing people to see the results live, which might skew the results (although looking at what is getting cast in terms of votes as opposed to our understanding of what ratio of owners we have in certain sectors here brand loyalty is perhaps not playing a huge part in this).
EME
Active member
Of the choices available, I would have said Ferretti , but voted other (for Mangusta). Think that is a Med bias.
DERF
Member
good shout learner... I nearly voted other too, 'Gusta.. bias
BarryH
Active member
Re: Not pretending this is a serious market study...
It would be interesting to see what boats people have and what they voted for.
It would be interesting to see what boats people have and what they voted for.
jfm
Well-known member
Not sure Gusta is mainstream. OK then I'll vote Feadship!
Kim, there is confusion as to whther you meant strongest as in most in your face/most known, or strongest as in best or which you would buy if funds unlimited. Praps clarify?
Kim, there is confusion as to whther you meant strongest as in most in your face/most known, or strongest as in best or which you would buy if funds unlimited. Praps clarify?
KevB
Active member
Without a doubt the strongest brand image is Sunseeker. Just ask someone who has very limited knowledge of boats what they'd like to own and I bet 90% would say sunseeker, cause that's all they have heard of. It's just the same as every kid wants to own a Ferrari, not the best but great brand image.
telmate
New member
Just this morning I completed a one hour telephone survey commissioned by Fairline and conducted by Deloitte.
The relative position of Fairline's brand and it's key competitors using a car analogy was one of the questions. The brands included Fairline, Princess, Sunseeker, Azimut, Ferretti, Cranchi and Sealine. The cars they relate to were from a list including Alfa Romeo, Aston Martin, Audi, BMW, Citroen, Ford, Ferrari, Honda, Jaguar, Renault, Land Rover, Lexus, Lotus, Mercedes, MG, Porsche, Rolls Royce, Saab, TVR, Vauxhall and VW.
I know the forum have debated this in the past but I would be intrigued to see the results of this qualatative survey...
In addition I was asked to describe a buzzword that sums up each of the brands. For example I thought that Sealine are Innovative, Sunseekers are Flashy etc.
Another question related to what significant changes are forseen in the boat market in the next 5/10 years.
Quite an interesting survey.
The relative position of Fairline's brand and it's key competitors using a car analogy was one of the questions. The brands included Fairline, Princess, Sunseeker, Azimut, Ferretti, Cranchi and Sealine. The cars they relate to were from a list including Alfa Romeo, Aston Martin, Audi, BMW, Citroen, Ford, Ferrari, Honda, Jaguar, Renault, Land Rover, Lexus, Lotus, Mercedes, MG, Porsche, Rolls Royce, Saab, TVR, Vauxhall and VW.
I know the forum have debated this in the past but I would be intrigued to see the results of this qualatative survey...
In addition I was asked to describe a buzzword that sums up each of the brands. For example I thought that Sealine are Innovative, Sunseekers are Flashy etc.
Another question related to what significant changes are forseen in the boat market in the next 5/10 years.
Quite an interesting survey.
jfm
Well-known member
Telmate, Deloitte would like further participation in the survey so I'm going to post a link in a new thread.
telmate
New member
Ok. I gave them a couple of other names of recent Fairline owners.
jfm
Well-known member
Thanks Telmate
MapisM
Well-known member
Good point
Some of those studies are just pretending to be serious, I'm fully with you on that.
Deloitte for example, they don't have such a great reputation...
I'm surprised to read that Fairline spent some of his budget with them.
Some of those studies are just pretending to be serious, I'm fully with you on that.
Deloitte for example, they don't have such a great reputation...
I'm surprised to read that Fairline spent some of his budget with them.
whisper
New member
Yeah, I voted Sunseeker as being the strongest as well, though there were other marques in the list that I personally would prefer owning.
panther
New member
The question is which has strongest "brand image" - nothing about quality!!
Same as Coke has the stongest brand image for colas - I've seen others on the shelf, but i've never even tried a Tesco Value Cola!!! - maybe its OK, (I doubt it!) but I'll always choose Coke!!
Same as Coke has the stongest brand image for colas - I've seen others on the shelf, but i've never even tried a Tesco Value Cola!!! - maybe its OK, (I doubt it!) but I'll always choose Coke!!
paulineb
Active member
what he said