Money for old rope

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12 Feb 2005
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Grey Havens Marina - Elves pontoon
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Got a free pass to the BloatShow yesterday ( Friday ) and was pleased to be accosted by two young-and-lovelies, who were recruiting for some 'marketing survey'. My friends and I are easy meat, so were were ushered into a room in the Holiday Inn, to be interrogated by a psychologist and his familiar - who plied us with coffee and bickies.

Upshot was, we - and some other yotties who were beguiled - talked about our boats and 'why' for 40 mins, when The Professor thanked us and gave us each an envelope containing £20.

Seems the Hydrographic Office - after all this time, bless 'em - now want to know why we do it. Now, I'm not 'looking a gift horse in the mouth', but this is public money ( OK! It went straight to the Guinness stand ) and I'd have thot it would have been rather better spent on a questionnaire - paper or computer - to be completed by those who visit their expensive stand, with a free chart as the lure.

For those marketing wonks who read this, I spent £6 ( 2 x Guinnesses ), gained £20, and had 3 freebie gin-n-limes. Good show. Think I'll go back again tomorrow.
 
...from the latest UKHO Annual Report and Accounts:
"The UKHO is funded by the Secretary of State for Defence by way of Public Dividend Capital ( the equivalent of equity funds )..... the UKHO has no material risks arising from its financial instruments...."

So that's not public money, then? I don't really mind - I've just got £20 of my taxes back! /forums/images/graemlins/smile.gif
 
I was going by a lecture I attended at CA House, a year or so back, given by the Marketing Manager of UKHO where he said that they were being weaned off gov't funding and were being asked to be financially self-sustaining, which explained why they were becoming much more commercial, launching new products, exploiting their historic archive material, etc.
 
I think that you will find that UKHO is what is called a 'Trading Fund' which means that it has to show a return on its investments just like a private company. It is subject to treasury constraints about how much it can make and the effficiency savings it has to make each year. How do I know? I work for another govt agency that is a trading fund.
 
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