Wiggo
New member
OK, at EyeNo's suggestion I'd like to kick this off. So some 'house rules': this thread is not intended to bash any given marque, nor to score points. What I want to do is understand where the major brands position themselves - who do they think their target customers are, and what are their customers' values; and what do we, the buyers think of the various brands - not 'X is better than Y', but 'I think X is aimed at such and such a type of buyer'.
So to kick off, here are some bits culled from the manufacturers' websites, in no particular order:
"Our hallmark is to produce a product which utilises state of the are technology with a distinct design concept running through our product range. We manufacture sports cruisers, motor cruisers and motor yachts without compromise in accomodation or functionality."
- Sealine
"The Princess name is synonymous with the most advanced range of performance motor yachts. Built without compromise and dedicated to the enjoyment of the boating experience - the exploration of new places, reaching the inaccessible and making the world your own."
- Princess
"These are boats that exemplify, perhaps even define, the concept of the long-range cruiser specifically designed for adventure and exploration...Practical design features and the thoughtful use of all the valuable space on board, make any Phantom the perfect live-aboard boat, while the unstinting use of fine woods, high quality fabrics and elegant detailing ensures a luxurious and sophisticated environment."
- Fairline Phantom range
"Few brands can confidently claim to rank amongst the world's finest. Sunseeker is one of them. We are a brand with enormous global strength. Part of our success lies in our commitment to setting new standards. We believe in the power of innovation; in the tireless pursuit of excellence; in never settling for second best."
- Sunseeker
So to kick off, here are some bits culled from the manufacturers' websites, in no particular order:
"Our hallmark is to produce a product which utilises state of the are technology with a distinct design concept running through our product range. We manufacture sports cruisers, motor cruisers and motor yachts without compromise in accomodation or functionality."
- Sealine
"The Princess name is synonymous with the most advanced range of performance motor yachts. Built without compromise and dedicated to the enjoyment of the boating experience - the exploration of new places, reaching the inaccessible and making the world your own."
- Princess
"These are boats that exemplify, perhaps even define, the concept of the long-range cruiser specifically designed for adventure and exploration...Practical design features and the thoughtful use of all the valuable space on board, make any Phantom the perfect live-aboard boat, while the unstinting use of fine woods, high quality fabrics and elegant detailing ensures a luxurious and sophisticated environment."
- Fairline Phantom range
"Few brands can confidently claim to rank amongst the world's finest. Sunseeker is one of them. We are a brand with enormous global strength. Part of our success lies in our commitment to setting new standards. We believe in the power of innovation; in the tireless pursuit of excellence; in never settling for second best."
- Sunseeker