? followed the link and I have register, youtube not working? point and click is the way forward
Sunseeker struggles in choppy waters
A leading supplier of luxury motor yachts favoured by the super-rich slips to a full-year loss following the costly rescue of a key distributor and a downturn in demand - May-09
I guess the fx losses are on boats where sales prices were already agreed in GBP, but SS then had to buy parts in Euro. They could/should have hedged, but they wouldn't be the only company to have been caught out by the second stage of the GBP devaluation. Could also be an indirect fx effect, in that most buyers are still British, so don't have more pounds to spend to cover the higher GBP cost of building the boats.
The dealer rescue was obviously to protect the brand, as they didn't want bad press about buyers losing their deposits or instalment payments if the dealer folded. fair play to them for that. Maybe the dealer hadn't hedged their own fx exposure?
My guess is their accounts look far healthier than most euro boat builders. The trading loss is pretty small considering we've been through such a deep downturn, and even the dealer rescue looks very bearable when compared to sales and prior year profits.
The GP deterioration is the biggest concern, but if that is down to fx exposure then it should recover, and as Deleted User says, a weak pound can only be good for export sales in the long run.
jfm has hinted at possible other problems, but just based on the info in the article I wouldn't be concerned about them.
I've never had to manage a dealer relationship so i'll take your word that they should have been closer to it, but it sounds like one of those things that's obvious retrospectively, but doesn't seem so obvious at the time.
You're right, of course. Hindsight is always 20/20 but my experience in dealer/manufacturer relationships is that manufacturers keep a fairly close eye on the financial health of their dealers, especially the larger ones with whom they may have very large credit exposures. In credit risk terms, dealers are no different to any other customer.
Where was Fairline and Sealine in the Peters debacle.
Title of the boat is not passed onto the Distributor by the manufacturer namely Sunseeker International until the Distributor has transferred the monies into Sunseeker Internationals account.
All deposits and stage payments are made by the customer to the Distributor who then makes payment to Sunseeker International without deduction.
The Distributor receives his profit only when the final payment is made.
I could have been caught in the Sunseeker Sales Group scenario and cannot praise Robert Braithwaite and Sunseeker International highly enough in taking such action and ensuring that no customer suffered in any form.
Where was Fairline and Sealine in the Peters debacle.
To be fair by the time Peters went under Fairline had parted company with them. Those who lost money were buying new Sealines, Rodmans and Brokerage boats