FREEBIES

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MIKEV

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Joined
30 Jun 2003
Messages
27
Location
oxfordshire
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Firstly thanks kim for reminding me of my user name eh! must have had a senior moment anyway i was at southampton sat and part of sunday giving my debit card its annual bashing whilst passing mbm/ybm stand i was accosted by a young lady saying that if i subscribed i would be entitled to a free pair of binoculars or bag i explained that i had only just written the cheque out for my continued subscription so could i have the crash magnifiers or beer bag anyway the answer was an enphatic no!i must admit if it had,nt been for the fact it was as sunday i would have been tempted to cancel my cheque and reissue another one there and then thus getting my freebie i await comments on this bias against loyal subscibers.

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Offers

It sounds very much to me like you spoke with one of the stand staff here who work to a set brief. They don't have any choice but to stick to the script and they don't have live terminals here so no means of checking you as current subscriber (there are plenty of amazingly brave attempts to blag free mags and gifts by non-readers so stand staff tend to be cautious too).

In terms of a sensible reponse to your question the people best able to do that are here too, but not currently not near me.

In their absence I don't think it is unusual to see incentives offered for new anything. As far as mags go I can remember a time when this was quite extreme on the magazine I worked for, where we offered deep discounts for first timers and nothing for renewals. Pretty sure you'll find that has changed on IPC mags now but gifts are a different issue and they are budgeted for specifically to attract new readers.

None of the above very helpful as a response but I'll pass on your comments.

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Re: Offers

I want to complain,

I was only offered a free brolly. Not a pair of Binoculars or such.......



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Re: Offers

Thanks for your reply kim i do understand that offers are normally aimed at new punters not existing ones hence my suprise when she offered the goodies for a renewal provided i wrote the cheque out there and then,i think next year i will ignore the standard renewal letter and turn up at the show with the cheque book hopeing for the free garmin gps or whatevers on offer at the time.

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Re: Offers

What about us poor devils who have to fight for a copy, from any newsagent/airport, because we can't have a subscription, coz we haven't got a permanent address and we buy everycopy of YM, PBO it's just not fair, boo hoo! I'll be at Londonium, so you can buy me a pint to cry into!

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freebies

Thanks for your reply kim i do understand that offers are normally aimed at new punters not existing ones hence my suprise when she offered the goodies for a renewal provided i wrote the cheque out there and then,i think next year i will ignore the standard renewal letter and turn up at the show with the cheque book hopeing for the free garmin gps or whatevers on offer at the time.

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Re: Offers

So what your saying KIM is that is is better for us loyal readership to cancel each and every year and then subscribe at the SBS. This will do wonders for your production and planning department meetings.


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Re: Offers

Instead of Freebies why don't you get John & Grace Stripp back. Grace gets them by the throat and John threatens to sit on them... they used to sell loads of subscriptions that way.

<hr width=100% size=1>http://www.alexander-advertising.co.uk
 
Re: Offers

They are still heavily into boating although they've sold their boat. They Crew on others and John is Hon.Sec of the Oxford Ditch. I will see them this wekend there's a sail past at my place.

<hr width=100% size=1>http://www.alexander-advertising.co.uk
 
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