Fixed inserts in Yachting Monthly

[waterboy]

2 this month. God knows how much they cost the advertiser but they are the first thing to be ripped out before starting to read the main magazine. They are a flaming nuisance making the magazine awkward to open flat or flip through. Is the advertiser trying to bludgeon us into reading his message? At least the loose inserts are easy to get rid of.
I have plenty of reason the think I am not alone in this. As an advertiser, I learned the hard (and expensive) way that insert advertising is just not cost-effective. We hardly got any calls on insert advertising while normal main body adverts keep the phones ringing fine.

 

[trouville]

Ive just found a copy of PBO its got over 80 pages of adds!! I asked if any one had a British boat mag to look at the adds! Unfortunatly this ones dated Jan 1990!But even so at £1.80 its a bit expensive for an advertising broucher hear there Free!!!!!!

Oh the articals include:

Anchoring made easy

Making your own tender (a wooden pram quite good)

Wintering in France

Liveing with steel

Plus a free something!!(annual index)

This has fixed inserts to subscribe to PBO £20.40 a year!!! thats a lot!!
between that and the New Gllenans sailing maunual its indeed hard to find the anchoring artical as the pages ping over!!!

There are two anchoring artical one by a woman (i cant find the artical so i cant tell you her name!! The other by Mike Harper anchoring made even safer!!!He uses a 35lbs Danforth and a 25LBS CQR kedge so he must be right!!!!

 

[Heigaro]

At least you can get rid of the loose inserts without half-destroying the magazine.

 

[pelicanpete]

Maybe this is a good subject for a poll?

Both loose and fixed inserts annoy me (fixed, more so). And the very worst are those mags that do a double front cover page that fold in on itself that never stay folded in. That's the first thing to get ripped off; and then I make a conscious effort never to buy that magazine again! All so counter productive for the magazine's publishers. Will they ever learn?

 

[Goldie]

I've made a mental note not to but anything advertised on the fixed inserts, so irritating do I find them. Unless of course, the price is VERY right.... /forums/images/graemlins/tongue.gif

 

[CliveG]

I am with you on this.
But I would not even look to see if the price was right.
Just rip them out and straight in the bin without a glance.
Adverts on the ordinary pages stand the best chance of getting my attention.

 

[castaway]

You beat me to it! I was going to express my irritation at these inserts. I find that they ruin the 'tactile' pleasure of flipping thro the mag.

As far as I can see they can't be taken out without destroying the binding.

Nick

 

[sailorgirl]

Let me oblige....