Changes to MBM & MBY

[DepSol]

Change at MBY helm

By IBI Magazine

Hugo Andreae, currently editor of UK magazine Motor Boats Monthly, is to take over the helm on Motor Boat & Yachting from the beginning of April. Andreae becomes only the magazine's 13th editor in over one hundred years of continuous publication.

Publishing director Paul Cheal comments: "Hugo has done a fantastic job over the last two years on Motor Boats Monthly, successfully re-positioning the magazine to grow circulation. I now look forward to working with him on Motor Boat & Yachting, Europe's premier motor cruising magazine."

Andreae adds: "I am hugely proud of what the MBM team have achieved over the past two years and look forward to achieving great things with MBY's equally talented crew."

(21 March 2005)

Good Luck Hugo with your new appointment at MBY

So who is taking over at MBM. Kim fancy yuour old job back mate?

Dom

 

[mjf]

Re: Changes to MBM & MBY

I hope he keeps the sunseeker better than 'calm voyager' - that has thad he same horrible black fender marks round its stern quarters all winter..... and a torn ensign too! (although i see that was recently removed)

 

[cngarrod]

All the best to Hugo,

Where is Tom off too? has he upset the IPC tower Mob?

Cheers,

Craig.

 

[tcm]

sunseeker/calm voyager

ah, i think you may have alighted on the reason for tom's decision to move on - they've trashed yet another staff boat.

 

[masaccio]

Gone off to the politics-free, meetingless world of freelance photo-journalism...available for weddings, funerals and bar-mitzvahs, no fee too large. Look forward to seeing if my new-look MBY survives the new broom, or whether you'll all get something different again.

Tom

 

[MedDreamer]

And will the stance on Red Diesel change? It will be interesting to see how Hugo deals with that /forums/images/graemlins/smirk.gif

Personally I don't much care for the way MBM has gone. Although I did renew my subscription I don't find it anywhere near as good a read as MBY. And whats all this "Britains Hardest Hitting Motorboat Magazine" B%ll?cks? Its a leisure magazine not the News of the World. The editorial content hardly matches that claim either - and will still have the pointless pages & pages of new boats.

So I am pessimistic for MBY, I know Hugo's brief will be different but will his mindset
Its fairly clear that Hugo projects "the corporate image" better than you Tom (hope this hasn't offended your sensitive nature /forums/images/graemlins/smirk.gif) but I like the irreverence that you have brought to the magazine and I hope it doesn't get dull.

 

[tcm]

What flippin creep!

eeeuh, "yes yes tom, we think MBY is absolutely incredible, and every issue made of nice paper too, amazing."

Pah! The fact of the matter is that Tom has either FAILED or BEEN PREVENTED from pushing back the boundaries of boating journalism by namby pamby publishers and (shudder) subeditors, who are too scared to tell it how it really is. I think we need a magazine that says "blimey, this boat is a total pile of pooh!" or "Uk marinas are utter crappo, even the best ones" and so on. Much more interesting. And headline grabbing too, like jamie oliver frinstance.

Developing this further, there needs to be a magazine that leads and gets stuck into some newsworthy maelstrom, for example listing out all the UK politicians, and rating which of them is scaredy wimp who daren't go near a decent powerboat EITHER cos they are too right on yah person of the people OR total tightwad OR self-centred git OR an actual wimp, possibly in tabulated format.

Then they'll all ring up and say ooh no i'm not too scared, so then we'll gettem all on monster powerboats. Or at least one or two, possibly, and sunseeker will happily provide monster yeehah powerboat for blasting out through the needles with a bit of wind over tide aargh, or alternatively a nice photoshoot up the thames and whizz down for lunch at the Pont. Which wd all be very decent powerboatywise.

Yeah, the powerboat lobby what fun that wd be...

 

[Dave_Snelson]

Well I have to wonder...

...not just MBY or MBM, but SB&R also (not same publishers) why it is that all boats are ACE!! and this one in from Bulgaria is "Fantastic" and another test says "great for ya money" etc etc.

I have never read any test that says. "This boat is crap - avoid"... and that just isn't credible, coz they ain't all good - they can't be!!

OK - I don't want to read downbeat stuff all the time, but when things aren't right, the publishers need to "get stuck in". And that goes for marinas / red diesel / useless new laws / rubbishy boats / know-nowt politicians / RYA etc etc.

Ah - that reminds me, my subs are due...

 

[MedDreamer]

Re: What flippin creep!

How dare you! How dare you!

The suggestion that my considered post was in any way an attempt to butter up the outgoing editor of MBY is beneath contempt and yet another example of your meglomanical determination to offend every other poster on here so that you are the only poster. You should instead be admired the bravado I showed in having a pop at the new guy (I bet he's cowering now!)

Its a good job I took offence last weekand stopped posting on here or I would now have ......errrr.....to stop posting on here.

Yours etc

R. Slicker (Oh bugger what a givaway)

 

[EME]

Dear Mr Licker

I am in danger of totally agreeing with you.

I note with some despair the change at the helm; I also have enjoyed the erstwhile and now reincarnated Massaccio's (sp) attempts at creating a damn good read. Unfortunately I suspect that advertisement revenues either exceed or are close to the revenue from us, the proletariate, who buy the rag . ( JFM- what are the facts?)

I concede that many others hereabouts have praised Mr Andrae (sp) for returning MBM to its roots ... ( I note that roots are usually beneath new growth). I will of course give the man a chance ( I have to as all paid up - note to IPC Publishing, all subscriptions should be cancellable upon change of Editor). He deserves that.

On the other hand, a small benefit is that Tom is no longer 'Green' and may freely contribute to much of the nonsense and fun that goes on here - including (subject to contracts (present and future)) to the state of editorial on our fab "Favourite" non ground-breaking magazine.

Unlike you I have no problem with the mag going more 'Cor' and 'Gerremoff' and sensationalist , I believe that MBY should be more aspirational in its content than MBM. It will be interesting to see how Hugo develops the style and positioning.

Like others, I will acknowledge success when it describes a current advertiser's boat in terms that I can relate to.

Your 'umble servant

 

[cngarrod]

Well the best of luck Tom - intersting to see you got your old name back too!

What ever happenend in IPC tower - had already cancelled my sub to MBM as it wasnt offerig me what i wanted... but then again - i had cancelled my sub to MBY cos i couldnt afford any of the boats in it!!!

Cheers,

Craig.

 

[DepSol]

Re: What flippin creep!

We see this time and time again at IPC. Good Editors but they dont speak Management talk ie BULLCRAP so their days are numbered from the start.

I do think Hugo knows how to speak managementese vey well and knows how to handle the political crap to his benefit and whilst I applaude him for that I also think he needs to improve his social skills with the public in ordr to get a real grip on what we might want in order to find some middle ground.

Not saying MBM is bad I quite like it but I enjoy it some months and cant put it down and others (the last one) got lost and I didnt make much effort to find it.

Good Luck at MBY Hugo and all the best in your new post.

Best of luck to Tom in his new freelance post and when your next over here Tom dont hide give me a shout. If I have my KTM by then I will show you some fun places to ride.

Also best of luck to the person who is taking over MBM but personallyI think Sarah Nordbury Editor of PBO should get the job as she is best placed for it. She can alk the management speak and she would love the MBM cruises.

Going back to Matts comments. It is hard enough to find people in the marine world tht will spend money advertising etc etc and the marine industry as a whole is a cottage industry and is very fragile and would not stand blatant clarksonesque style slaggings off so tha is why you get what you do.

I dont care what the mags say they are influenced by advertising. Take Volvo they release a new drive and each mag covers it 3 months running with 4 page spreads another company releases a new duo prop shaft drive and get an 8 x 4 coffin in the news section.

Nuff said by me.

Dom

 

[kimhollamby]

Re: What flippin creep!

[ QUOTE ]
Take Volvo they release a new drive and each mag covers it 3 months running with 4 page spreads another company releases a new duo prop shaft drive and get an 8 x 4 coffin in the news section.

[/ QUOTE ]

Nothing to do with the fact that Volvo has leveraged this drive into boats in several countries already and I see it every boat show I visit while the twin prop shaftdrive remains invisible?

To be honest I think you'll find the response has far more to do with the fact that mags know there are boats out there with the Volvo drive, right now, and people will be wanting to know what they are all about. Whatever the rights and wrongs of it, I haven't seen the twin prop shaftdrive anywhere...

That said there have been examples of quite large coverage for non-mainstream drives which I suspect run contrary to Volvo's wishes, the twin-step leg being one example that comes to mind.

As for the bullshit angle, are you inferring I am a past master because I am still here? /forums/images/graemlins/smile.gif

 

[Magnum]

Best of luck Tom.

 

[DepSol]

Re: What flippin creep!

[ QUOTE ]
[ QUOTE ]
As for the bullshit angle, are you inferring I am a past master because I am still here? /forums/images/graemlins/smile.gif

[/ QUOTE ]

Actually no. I think you have an indefinite skill to match the publishers at their own speak whilst still staying in touch with reality and the public (especially us here). My comments and other post are more tongue in cheek and not to be taken literally but I do think that editors should edit and managers should manage where ever there is a cross over in job roles it causes problems.

So who is going to be the new Ed at MBM I am sure alot of us would like it to be you for our sake.

Dom

 

[kimhollamby]

Editors and managers

Hi Dom,

Would stress this comprises no material comment on recent matters whatsoever but editors are heads of department and therefore have to manage as well; has never been any different, except of course that modern managers of any persuation have modern practices and legislation to get their heads around whereas half a century ago a magazine editor was probably ex navy and would have brought more of his autocratic former working practices into play without fear of the industrial tribunal and HR department.

Strangely enough I've found that modern management think actually plays into my hands rather more on IBI where we are always looking at business best practice as a part of the reporting but on the consumer mags it's always a little strange, trying to mentally dress half of yourself in deckies and tatty shorts and the other half in personal development reviews, strategy and budgets. As for ybw.com forums - well that has a lot in keeping with company politics /forums/images/graemlins/smile.gif

Kim

 

[masaccio]

Re: Moo!

Facts? FACTS??? This is no place for facts! Actually, ad revenue outstrips revenue from copy sales by a zillion percent, which is why MBY is something of a cash-cow. But that doesn't mean MBYwouldn't criticise a boat if it's a bad one...it's just that no one makes bad boats any more. No, really...they don't (and I should know...I've tried them all, and they're all absolutely brilliant).

Am sure Hugo will do a good, solid job with MBY, and I will be offering him constructive advice on this forum. Huzzah!

 

[EME]

Facts !

Facts ! What makes you think I need facts? I've subscribed to MBY with you as editor for goodness sake !

P.S. I take it from the general tone of your post that you haven't signed any assignment contracts with your replacement yet then !




/forums/images/graemlins/grin.gif

 

[masaccio]

Re: Facts !

Good point, well made. Although in fairness we did occasionally have facts in MBY...they just weren't necessarily the right ones.

Somehow don't think Hugo will be beating a path to my door with a freelance contract in his hand...he's pure BMW F650GS and I'm more KTM 660SMC. I don't imagine our styles are going to be compatible.

 

[DepSol]

Re: Facts !

[ QUOTE ]
he's pure BMW F650GS and I'm more KTM 660SMC. I don't imagine our styles are going to be compatible.

[/ QUOTE ]

LOL