Brunswick take Searay off the market to ‘reinvent’ sports boats

[Whitelighter]

Announced yesterday US time.

Brunswick will now keep SeaRay as part of their group of companies and invest to refresh and reinvent the product.

 

[petem]

Announced yesterday US time.

Brunswick will now keep SeaRay as part of their group of companies and invest to refresh and reinvent the product.

I guess a 25% price hike for the EU market won't have helped.

 

[mlines]

I would not have thought their current EU sales would have been large enough to influence any decision, whilst I am sure Marina Marbella etc do a sterling job, their sales are going to be USA Centric.

I would have thought it might have been more the trend to Outboard boats and sundecks that meant they need to review and consolidate their model ranges.

 

[PowerYachtBlog]

They are stopping the L-line, and concentrating more on the 30 - 40 feet segment of the market.