Basics of Marketing

Lakesailor

Lakesailor

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eBay seller has tried to improve his chances

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Nice project though. Shame I'm projected-up at the moment. Fjord Cruiser
 
In terms of segmentation, its difficult to see which market the vendor is attempting to attract. The wine appears to be red which I think excludes the 18-24 group. The dog looks rather overweight and I think herein lies the clue. Probably looking for someone earning around £25K, non professional (or at least no pride wanting a shed like that) and enjoys fresh air but not exercise.
 
<span style="color:blue">The dog looks rather overweight and I think herein lies the clue. Probably looking for someone earning around £25K, non professional (or at least no pride wanting a shed like that) and enjoys fresh air but not exercise.
</span>

Suits you sir! Made your bid yet??!! /forums/images/graemlins/grin.gif
 
No, it's the dog! I have myself sold a few things on ebay and always when the cat had placed himself in the photo I got better bids! Apparently people automatically trust pet owners more than other folks or something.
 
I thought the helm seat full of spares was a bit of an oversight and the dog was probably a mangy cur captured on the towpath and tied to a hinge on the engine cover.
It appears to be white wine wetting the bottom of the glasses, or petrol as he may be saving the wine in the bottle for later, or have borrowed it from another boat nearby.
Everything he mentions is either bust or not working. Engine, outdrive, outboard, windscreen, windows, gear cable, fuel tank. canopy.

At least there must be someone on the forums who likes a refurb task and is " a fan of leopard print fabrics".

It's now at £510 with a day to go.
 
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