Any volunteers for this dangerous job?

Steve Clayton

Steve Clayton

Well-Known Member
Joined
22 May 2003
Messages
7,478
Location
Benitachell - Spain
www.aloeland.co.uk
Britain's biggest-selling yachting magazine is looking for a News Editor. The job involves editing and writing the monthly News, New Gear and Cruising Notes sections. The News Editor also writes a large feature each month, posts at least two stories on www.pbo.co.uk daily, and makes podcasts and video clips for the website.
 
Why are ads viewed as essential?

It has been stated in the past the ads and mag sales are each responsible for about 50% of revenue.
I would pay double the cover price for a mag without ads and that is truly editorialy independent. Meaning: it does not just rehash industry blurbs.
A mag that's not just an industry mouthpiece but is on OUR side.
 
[ QUOTE ]
Britain's biggest-selling yachting magazine is looking for a News Editor. The job involves editing and writing the monthly News, New Gear and Cruising Notes sections. The News Editor also writes a large feature each month, posts at least two stories on www.pbo.co.uk daily, and makes podcasts and video clips for the website.

[/ QUOTE ]

I would like to propose Lakey for this post! (at least the photos would be more entertaining!)

Any seconders? /forums/images/graemlins/grin.gif /forums/images/graemlins/grin.gif
 
Figures may be even higher for copy sales revenue. Publishers are trying to move away from the newstand copy sales model and reliance on the advertising revenue.
In the US up to 85% of sales are by subscription. Here a lowly 12 % are.

Perhaps that explains the occasional enquiries from Keith as to our subscription thoughts and editorial requirements.

For subscriptions to rise the mags need a dependable "interesting editorial" component and less re-hashing. The need to interest new readers and older jaded palates at the same time seems to be their problem.

Read here http://www.apa.co.uk/cgi-bin/go.pl/news/article.html?uid=945
 
Thanks for the link - offers a valuable insight.

One way IPC could keep readers interested is to cut back on titles published. Let's face it; there's not enough to fill 3 titles editorially. PBO & YM seem to rehash each other’s articles at an alarming rate. As to YW...
One title should be more than enough - Practical Yachting World Monthly or something.

As to subscription thoughts: offering a digital subscription at the same price of the printed version reminds me of Baldrick - I have a cunning plan, my lord.
US based Cruising World offers a digital subscription at half the price of the printed subscription. And on the whole CW is better written.

As to editorial requirements -
1. In reviews: less geared towards the advertisers. Not every new boat is a JenBenBAv boat, not every marine diesel should be a Volvo (what about Yanmar, Nanni,... ), not every electronics bit should be Raymarine (what about Furuno, Koden,... )
2. Cruising notes: as it happens there's always a Moorings or Sunsail place nearby. In the Carib the French islands are hardly covered, if at all.
3. Lessons learned: enough horror stories already - you'd think yachting was the most dangerous sport in the world. We should have this, we should have that... And, of course, you need extra bits of kit to make you feel safer or extra RYA training.
All the scaremongery is putting people off. I know people who have been sailing for over 10 years and haven't crossed the Channel. Our first trip on our first boat was a Channel crossing - it's not THAT hard!!
4. Editorials: why is it that nearly every editorial turns into a plug for a book, a DVD, or a lecture. Tom Cunliffe in particular - his dits are less and less digestible every time. One of these days the man is going to disappear up his own a**hole.
Libby Pervis on the contrary - a good read every time (and she's not flogging anything)

I know, I know... shouting at no-one in particular. But if I'm lucky some-one in a position to do something about it may hear it too.

Gets of soap box now.
 
I think sales are very important .If you were advertising a product in a mag, let say with a distribution of 250000copies /mth and found that it had dropped to 200000 copies .Yet the add manager, wanted to raise your payment by say 3% pa You may consider an alternative outlet especially with the adverse comment made here, on the forum cheers bobt
 
Did you read my link? No-one is aying sales should drop, but that subscriptions are the holy grail for revenue.
In the US advertising revenue is commonly less than 25% of publishers income.
 
Sorry Lakesailor trouble is I have a terminal illness, no time to read such along link.My wife works for Trinity Mirror, drop off in circulation = less revenue from addvertisers,=Heads will roll ask. Sly Bailey ceo.
cheers bobt
 
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