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No MDL Hospitality at Southampton Boat Show 2021

MikeB.

Member
Joined
27 Oct 2014
Messages
46
Just had confirmation from MDL that they will not be at this years SIBS at all .
The opportunity to drink at least your annual berthing fee is now gone! I guess forever….
What with no free tea and coffee and the odd warm lager in a comfy lounge all for free and the inconvenience of Covid tests I’ll probably give it a miss this year, although the opportunity to look at massage chairs and spa baths may be too much to give up ….
 
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ST840

Active member
Joined
22 Jun 2014
Messages
568
I got an email from mdl saying that they are giving away free drinks at the new hotel in ocean village from 10th to 19th September.
1627928216060.jpeg
 

ryanroberts

Active member
Joined
25 Jul 2019
Messages
747
This might make up for climbing the gate of the marina to get out for 3 months.
 

ST840

Active member
Joined
22 Jun 2014
Messages
568
This might make up for climbing the gate of the marina to get out for 3 months.
Don’t get too excited, it does say that you have to register to get a drinks voucher and that the drinks are limited! But doesn’t say to how many.
 

Teddingtown

Active member
Joined
25 Dec 2020
Messages
109
There was supposed to be a mini boat show at Penton Hook marina last month too but that didn't happen and I got the free drinks voucher offer too for Southampton but sadly won't be going as it was a bit of a waste of money last time I went and very few boats of any interest.
 

Boat2016

Member
Joined
22 Oct 2016
Messages
761
Location
UK
MDL have taken away all the things they used to provide to berthholders, all you get now is just a berth and that is it, probably realised their profits are better when they don’t give away anything.
 

ari

Well-known member
Joined
16 May 2001
Messages
3,572
Location
South coast
Last year when the show was cancelled the night before, many boat exhibitors simply moved their boats nearby and exhibited them anyway. MDL would have had to just write off the (must be massive) cost of the stand, the set up, any additional agency staff and the exhibiting costs. I can understand why they'd be reluctant to commit again after that.

Add the fact that its marinas must be pretty full given the huge boom in boating (easy to sell more boats, hard to create more berths) and it probably wasn't a hard (or wrong) decision to ditch SBS.
 

seastoke

Well-known member
Joined
16 Mar 2013
Messages
8,476
Location
boat conwy
They are at the show to promote berths , now they are full they don’t need to do it . If you want a warm lager I will buy you one.
 

INT QRK

Member
Joined
22 Dec 2015
Messages
38
They are at the show to promote berths , now they are full they don’t need to do it.
I suspect that you've achieved hammer/nail head interface there. Whilst it was nice to have somewhere to drop into I did think the whole thing was a bit overblown and not a particularly good use of their marketing budget.
 
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